Reebok x Cardi B fw21
Cardi B is the most unexplainable artist from the most unexplainable city, which honestly explains a lot. For this FW21 launch we took her back to her NYC roots.
Seeding Kit
To match the NYC lifestyle, we sent out the FW21 line with a Cardified boombox and custom soundtrack to hype up the recipients. Listen below.
Goodnight Boo
As a gift from Reebok to Cardi and her new baby, we rewrote the bedtime classic Goodnight Moon to feature Lambos, Birkins, and bling.
We delivered the book alongside a Reebok shoe cake with cakes for Cardi, Kulture, and the new baby, Wave.
