High Noon lifestyle guards

The High Noon Lifestyles Guards are oiled-up hunks with a mission to help everyone live their best day in the sun. And while they’re not trained to save lives, they treat every cooler refill operation with above-average urgency.

OOH + Social

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Agency PREACHER

Director Josh Soskin

Photographer Ethan Gulley

CDs Justin Ralph + Ignasi Tudela

ACDs Chris Vandersall + Elliot Eliash

Copywriter Syd Solis

Art Director Will McLeod