Reebok x Cardi B fw21

Cardi B is the most unexplainable artist from the most unexplainable city, which honestly explains a lot. For this FW21 launch we took her back to her NYC roots.

Seeding Kit

To match the NYC lifestyle, we sent out the FW21 line with a Cardified boombox and custom soundtrack to hype up the recipients. Listen below.

Goodnight Boo

As a gift from Reebok to Cardi and her new baby, we rewrote the bedtime classic Goodnight Moon to feature Lambos, Birkins, and bling.

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We delivered the book alongside a Reebok shoe cake with cakes for Cardi, Kulture, and the new baby, Wave.

Agency Venables Bell & Partners

CD Byron Del Rosario

Design Dani Saputo

Copywriter Syd Solis

Art Director Will McLeod